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Free calculator

Google Ads Budget Calculator

Work out clicks, leads, cost per lead and return before you set a budget.

The question is never "what should I spend on ads" - it is "what does a lead cost me, and can I afford that". Put in your budget, a realistic cost per click and your conversion rates, and you will see the leads, the cost per lead and the return on ad spend that budget implies.

Cost per enquiry

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  • Clicks a month0
  • Enquiries a month0
  • Customers a month0
  • Revenue a month0
  • Gross profit a month0
  • Return on ad spend0x

Questions about this tool

Numbers are the easy part. Want help with the rest?

Book a free 30-minute consultation. We will look at your website, your competitors and your search visibility, and tell you exactly what we would do first - whether or not you hire us.

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