Coaching institute

The problem

Admissions came from pamphlets and word of mouth, and both were shrinking. Parents were comparing institutes online and this one had nothing to compare - no fees, no faculty, no results, and a Facebook page last updated two years earlier.

What we did

1. 1
   Fees published

   The decision everyone argued about, and the one that worked. Parents shortlist on transparency; hiding the fee loses you the enquiry, not the objection.

2. 2
   Free lessons on YouTube

   Two teaching videos a week on the topics students search before exams, with the channel structured so one video leads to the next.

3. 3
   Results made checkable

   Named students, ranks and years, so the claims survive a parent asking around.

4. 4
   Enquiry to seat, tracked

   Every form and call logged against a batch, so they know which videos fill which courses.

Straightforward people. The website was delivered on the date they promised, the training video meant we could update the fees page ourselves, and they still reply within a day two years later.